http://www.bbc.co.uk/news/uk-england-leeds-17169590
Following the tragic murder of Casey-Lyanne Kearny in Doncaster, Zoe Dudley, who organised a fund raising event, said it 'had been an emotional day. "People are happy to be participating in it and we can't believe how many people have come.We've all pulled together as a community."'
It does tend to be in tragic circumstances that the rewards and benefits of co-operatting come to the fore. Here, despite the sadcircumstances, Ms Dudley says "people are happy to be participating". So there motivation isn't money, and they're happy. So shouldn't these co-operative principles bee applied in normal or even happy circumstances?
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